About | Lavinia Portfolio

HI! I'M LAVI

Hello! I’m Lavinia, but you can call me Lavi. I’m a Digital Designer based in Auckland, NZ, passionate about crafting impactful brand experiences. My goal is to continuously grow as a designer while helping individuals and businesses elevate their brands through thoughtful design.

Currently, I work as a Digital Design Executive Assistant at WC Group, an IT & Marketing agency in Auckland, while also freelancing to support small businesses in developing their brand identity through logo design, website development, and digital strategy.

My expertise spans UI/UX, web design, wireframing, branding, illustration, product design, and front-end development, with a strong focus on Webflow and WordPress. I thrive on creating seamless digital experiences that blend aesthetics with functionality.

Education

Jul 2017 - Jul 2020

Bachelor of Digital Design

Auckland University of Technology (AUT)

Jul 2021 - Dec 2021

UX/UI Design (Micro Credentials)

Yoobee College

Work Experience

Digital Design Executive Assistant

WC Group

Jul 2024 - current

Designed and optimised over 7 high-fidelity Webflow and WordPress prototypes, ensuring seamless user experiences and brand consistency.
Improved digital content workflows using advanced design tools (Figma, Adobe Suite), increasing efficiency by 45%.
Developed engaging marketing materials and presentations, contributing to five successful client pitches.
Conducted market research to enhance UX/UI strategies, increasing website engagement by 28%.

Digital Designer

ARCC

Mar 2023 - Jun 2024

Led the redesign of the ARCC website, overseeing the web design, sitemap creation, and enhancement of user experience.
Designed and produced various printed materials, including New Resident Magazines, Annual Reports, brochure and flyers.
Developed digital media content, including social media posts, email newsletters and event posters, increasing brand recognition by 12%
Developed social media content strategies that improved audience reach and interaction.

Web/Graphic Designer

Digital Collab

Aug 2021 - Feb 2023

Created wireframes & web page designs to rebrand or rebuild for multiple clients websites
Conceptualise ideas and thoughts into digital graphics to visually communicate their message and information
Created artwork/designs for different screen types and media platform, including social media.
Executed over 5 web design projects that are optimised for mobile and desktop devices, resulting in a 16% improvement in client engagement.
Developed digital style guides to ensure brand consistency across platforms, increasing recognition by 20%.